Authors: Marco Almada, Juliano Maranhao, Giovanni Sartor I. Overview Content personalisation consists of tailoring the information displayed to each individual based on information about him or her. For example, a newspaper website might suggest to its readers news items that are most likely to be relevant to their interests, based on their reading…
Author: Domingos Farinho I. Overview/Introduction Market and opinion research importance in contemporary society is evident and it can hardly be overestimated. It is an important component of almost every company’s business strategy, and it is also used by public institutions, such as regulators, along with academia. Although market and opinion research are…
Author: Domingos Farinho I. Overview 1. Introduction Marketing covers a wide spectrum ranging from classic billboards, newspapers, magazines and leaflets advertisement to sophisticated behavioural targeting. While moving through this spectrum, marketing may enter the realm of data protection law and the GDPR as it uses personal data to better fulfil its purpose….
Authors: Hans-W. Micklitz and Giovanni Sartor I. Introduction The idea of linking lending to a standardised assessment of the debtor’s creditworthiness is roughly one hundred years old and goes along with the rise of lending in the industrial age. In the consumer society, the creditworthiness test has gained importance and has reached…